By Mariela Azcuy

Published September 15, 2022

• If you’ve ever thought you need help organizing your thoughts, it’s time to hire a ghostwriter.

• If you catalog posts, articles, and more in a folder labeled Respond to These, but you, in fact, have never responded to those, it’s time to hire a ghostwriter.

• If you presented at an event but the presentation just sits there collecting dust after that event, it’s time to hire a ghostwriter.

• If the conversations you have with your team are lively and thoughtful and could help your brand be seen as a resource, it’s time to hire a ghostwriter.

• If your competition has a bigger share of voice partly because they have a bigger voice, it’s time to hire a ghostwriter.

• If the thoughts in your head are trying to pound their way out with no luck, it’s time to hire a ghostwriter.

• If the last three LinkedIn posts you published were new hires, an award win, and a webinar you hosted, it’s time to hire a ghostwriter.

• If you disagree with a popular industry POV, but nobody outside your Head of Marketing has ever heard your perspective, it’s time to hire a ghostwriter.

• If you ever taught somebody to do something and lots of other people in your target audience would benefit from the same learning, it’s time to hire a ghostwriter.

• If your PR team secured a contributed article opportunity in an important trade and you’re freaking out about fulfilling the commitment, it’s time to hire a ghostwriter. 

• If you’re willing to invest time and money for someone to understand your POV and help build your authority, it’s time to hire a ghostwriter.

• If you’re too busy leading a company but understand the value of thought leadership, it’s time to hire a ghostwriter.

• If you freeze every time you sit down to try to write something apart from day-to-day emails, investor and strategy decks and the like, it’s time to hire a ghostwriter.

• If you need more smart content to advance your business goals, it’s time to hire a ghostwriter.

• If you feel you’re missing opportunities every time you see someone share their industry perspective, it’s time to hire a ghostwriter.

• If you’ve ever said, “One day I’ll get around to hiring a ghostwriter,” it’s time to hire a ghostwriter.