Press Release:
CARVE COMMUNICATIONS PARTNERS WITH GOLDEN BEAR TOYS AS U.S. AGENCY OF RECORD
Leading UK Toy Company Taps PR Partner to Bring UK’s #1 Sports Toy - Soccer Bot - to U.S. This Fall
MIAMI, FL (August 27, 2024) - Carve Communications, Miami’s premier public relations agency focused on the intersection of innovation and everyday life, today announced it’s now the agency of record for leading UK toy company Golden Bear Toys. Carve’s expertise in the toy and consumer technology industries will support Golden Bear’s expansion abroad in preparation for the U.S. launch of its #1 UK sports product Soccer Bot; available on Walmart.com and Amazon starting September 10.
Together, the two are executing a robust integrated marketing strategy to reach parents of children six and older who would benefit from Soccer Bot, which offers a safe and fun way to play ball indoors and enhance your soccer skills. This campaign includes media outreach efforts for product reviews and holiday gift guides, partnering with TikTok creators to create engaging content showing off their fancy footwork this fall, and implementing other proven tactics to creatively reach varying audiences of kids and kidults who would benefit from Soccer Bot.
“We have a great strategic plan in place, an industry leading team between both Carve and Golden Bear, and most importantly, a proven product in Soccer Bot that U.S. consumers will love,” said Scott Goldberg, managing director and EVP of Carve Communications. “What we're most excited about when it comes to Soccer Bot is the fact that it’s a unique hybrid of innovative toy, meets engaging technology, and skill-building sports all in one!”
As a family-owned toy company with over 40 years of experience in play, Golden Bear has worked with renowned partners and inventors to develop and share this innovative soccer tech that enables premier indoor training around the globe. Led by soccer coaches and superfans, the team behind Soccer Bot understands how a quality product has the potential to change the trajectory of a player’s career. In support of the universal game, Golden Bear curated the ultimate trainer to help players reach their personal bests - without limitations.
“We’re excited to team up with Carve Communications as our company aims to share Soccer Bot with fans and enthusiasts far and wide,” said Barry Hughes, managing director at Golden Bear Toys. “Carve is known as a go-to agency for brands like us looking to make not just an impact, but a success story in the states. This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys and we couldn’t be more excited to see what happens next.”
Carve Communications specializes in B2B, B2C2B, and B2C integrated public relations campaigns for clients across various industries, including toys and gaming, consumer technology, sports and entertainment collectibles, SaaS, and more. This partnership with Golden Bear Toys will further the agency’s ability to execute strategic product launch campaigns focused on generating enhanced brand awareness and obtaining sustainable results that further business success and engagement.
For more information about Carve Communication and Golden Bear Toys, visit www.goldenbeartoys.com or contact Carve Communications
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About Carve Communications
Carve Communications is a public relations agency existing at the intersection of innovation and everyday life. Carve builds and executes sustainable PR strategies that help clients – whether a global brand, growth-stage company or innovative startup – meet their business objectives through a process rooted in generating awareness, establishing authority, driving engagement and fostering activation for their brand. As a result, the agency helps C-Suite and marketing and communications executives demonstrate value, grow their business and transform their industry through media, thought leadership, advocates, unique partnerships and storytelling. Most important, is that Carve serves as a partner to its clients – not just another agency – and focuses on delivering measurable value that moves the needle. Carve was named one of Agency Elite’s Top 100 Agencies in 2023. To learn more about the agency and determine if Carve Communications is the right fit for your company, contact us today.
About Golden Bear Toys
Golden Bear Toys is a family-owned toy company with over 40 years of experience in play. The team has worked with world renowned partners and inventors to develop their own innovative soccer tech, with products available across 55 different countries. As soccer coaches and superfans, the team behind Soccer Bot understands the need for a quality product that helps players train to reach their personal bests - without limitations. Visit www.goldenbeartoys.com to learn more.
Media Contact: Nicole Brief, nicole@carvecomms.com
Business Contact: David Barkoe, david@carvecomms.com