Results-driven strategies that move the needle

First and foremost, we are storytellers. But in order to tell the right story, we start by constructing a clear and concise narrative that elevates our partners' value proposition and answers four essential questions: What?, Why?, How? And Who?

This is our marquee skill at Carve. We drive brand awareness by securing earned media – national, regional, local, and vertical – that reaches our partners’ target audiences.

We develop anchor topics and angles that ground strategy and position senior executives as authorities. Our regular executive interviews keep the ideas current and the process turnkey, which helps drive our sustainable PR approach.

Expert ghostwriting is one of our specialties. We can be the sole owner of a channel or supplement your efforts across blogs, social, bylines, and custom projects. 

We turn personal LinkedIn profiles into owned and operated media channels that differentiate executives and brands from the competition. Our always-on process builds credibility, relatability, and trust.

Where typical influencers only get you so far, advocates drive meaningful brand engagement and loyalty. We use a combination of analytics, relationships, and experience to ideate content and campaigns that drive action and results. 

The most important aspect of crisis communications is having a plan in place, just in case. Carve works with our partners to identify a strategy, media train executives, and engage with media to minimize the potential negative impact. 

Whether it's large-scale industry shows and conferences or intimate media dinners, we deliver results that matter in the form of high-quality media coverage. Our custom strategies focus on three stages: before (preparation), during (on-site), and after (follow-up). 

We integrate affiliate marketing strategies into media conversations to support your direct-to-consumer (DTC) efforts. This includes optimizing existing programs, recruiting new partners, negotiating with outlets, and more.